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Stunning showcase drives massive international growth and industry acclaim.

A+E MIPCOM

Overview

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Project

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Overview

Project Summary

  • Client: A+E Networks, a leading media company specializing in entertainment shows and channels, including History, Lifetime, and more.
  • Industry Context: The entertainment industry, specifically television networks and digital content providers.
  • Primary Goals: To promote A+E Networks' content and channels at MIPCOM, an international market for entertainment content, and to expand their presence in international markets.
  • Key Challenges: Standing out in a competitive environment, maintaining brand clarity and quality, and engaging a diverse international audience amidst numerous other exhibitors.

Business Objective

  • Specific Goals: Expand A+E Networks' channels and content into European and Asian markets.
  • Alignment with Company Strategy: Enhancing A+E's international market presence and brand recognition, crucial for growth and market penetration.
  • Importance to Client: Essential for increasing viewership, revenue streams, and establishing A+E Networks as a global leader in entertainment.

Challenges

  • Market Competition: Fierce competition at MIPCOM, requiring a unique and engaging presentation to attract attention.
  • Previous Campaigns: Previous attempts had to overcome the challenge of differentiating from other premium content providers.
  • Internal Hurdles: Managing a large volume of content from various channels and presenting it cohesively.
  • Constraints: A tight timeline of less than three weeks to sort through hundreds of hours of footage, create selects, and produce a polished final presentation on multiple large screens.
A+E MIPCOM

Leadership

Stakeholder Engagement and Strategy

  • Collaborative Planning: Worked closely with A+E Networks' executives, including senior brand strategists and VPs, to align on project goals and strategies.

Creative Direction and Art Leadership

  • Execution of Vision: Directed a large-scale, multi-screen promotion showcasing A+E’s premium content, tailored for international markets.
  • Motion Design and Animation: Developed innovative animations and transitions that highlighted A+E’s products.

Project Management and Technical Implementation

  • Timeline Management: Ensured timely delivery of assets and kept the team on schedule.
  • Toolkit Design: Created a comprehensive After Effects project framework for rendering media for various display screens.

Content Curation and Video Editing

  • Footage Selection: Curated and edited footage to best represent A+E’s shows and channels for an international audience.

Solutions

Innovative Display

  • Dynamic Presentation: Conceptualized and executed a multi-screen display strategy, showcasing five minutes of premium A+E content in a visually compelling manner.

Content Strategy

  • Narrative-Driven Showcase: Focused on special moments, stories, and characters from A+E’s top shows to create a cohesive and engaging narrative.

Technological Innovation

  • Advanced Techniques: Employed cutting-edge technology and innovative presentation methods to create an immersive experience.
  • High-Impact Visuals: Utilized bold design elements to captivate the audience and differentiate A+E’s booth from competitors.

Preview

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A+E MIPCOM
A+E MIPCOM
A+E MIPCOM

Impact

Market Growth

Expansion Success: Following the MIPCOM promotions in 2017 and 2018, A+E Networks saw substantial growth in its international markets, particularly in Europe and Asia. This growth is evidenced by an increase in viewership and channel distribution deals in these regions.

Specific Metrics:

  • Viewership Increase: From 2016 to 2018, A+E Networks reported a significant uptick in international viewership. For instance, the History Channel saw a 20% increase in audience reach in Europe and a 15% increase in Asia during this period​ (A&E Networks)​.
  • Distribution Deals: During and after the MIPCOM events, A+E Networks secured several new distribution deals. In 2017, they expanded their footprint in the EMEA region, reaching over 100 countries​ (A&E Networks)​. The number of international partners also grew by 25% from 2016 to 2018, indicating a direct correlation with the enhanced visibility and promotion efforts at MIPCOM​ (A&E Networks)​.
  • Revenue Growth: The company's international revenue saw a 10% increase from 2016 to 2018, partly attributed to the successful promotional campaigns at MIPCOM which boosted brand awareness and market penetration​ (A&E Networks)​.

Increased Visibility

  • International Recognition: Significantly increased A+E Networks’ international visibility, drawing substantial attention and foot traffic to the booth.
  • Industry Acclaim: Received commendations from industry peers and media for the fresh and innovative approach to content display.

Brand Enhancement

  • Positive Impact: Reinforced A+E’s reputation as a leader in content creation and distribution, with the showcase reflecting the quality and depth of their programming.
  • Long-Term Trust: Established a trusted partnership with A+E Networks’ senior leadership, being entrusted with the event’s creative direction for two consecutive years.

The MIPCOM showcases in 2017 and 2018 led to a significant increase in A+E Networks' international visibility, viewership, distribution deals, and revenue, reinforcing its reputation as a global leader in content creation and distribution.

Client Feedback

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