Creative Direction & Strategy

Creative Direction & Strategy

Leading creative direction and social media strategy with over a decade of expertise.

Overview

With over ten years of dedicated experience in brand strategy, I have honed my skills in creative leadership, directing multifaceted campaigns that resonate with diverse audiences. My expertise extends to conducting workshops and training sessions that empower teams, managing stakeholder relationships to align branding efforts with business objectives, and crafting innovative social media strategies that amplify brand presence and engagement. Additionally, I possess significant experience in market research, content strategy, and campaign management, making me adept at steering brands towards sustained growth and recognition in competitive markets.

Experience

Highly Proficient (10+ Years of Experience)

  • Creative Direction and Leadership: Guiding creative teams and projects to ensure that all branding materials reflect the brand’s core values and message.
  • Workshops and Training: Conducting educational sessions for teams and stakeholders to ensure everyone is aligned with the brand’s strategy and goals.
  • Stakeholder Management: Engaging with key stakeholders to secure buy-in and ensure that branding strategies are fully integrated with business objectives.
  • Social Media Strategy: Developing and implementing social media strategies that effectively engage audiences and build lasting relationships.

Proficient (3-5 Years of Experience)

  • Market Research: Conducting thorough research to understand market trends, target audience behavior, and competitive positioning.
  • Brand Development: Crafting and refining brand identities, including missions, visions, and values.
  • Positioning Strategies: Developing clear positioning that distinguishes the brand in the marketplace.
  • Consumer Insights: Leveraging consumer data to inform and optimize marketing strategies and product offerings.
  • Content Strategy: Planning and executing content strategies that enhance brand awareness and consumer engagement.
  • Digital Marketing: Overseeing digital marketing initiatives to boost online presence and engagement.
  • Campaign Management: Managing marketing campaigns from conception through analysis, ensuring they meet strategic objectives.
  • Crisis Management: Handling unexpected brand crises, employing strategies to protect and rehabilitate the brand’s public image.
  • Cross-Functional Leadership: Leading cross-functional teams to foster collaboration and ensure cohesive brand messaging across all channels.
  • Multicultural Marketing: Adapting branding and marketing efforts to cater to diverse and international audiences.

This comprehensive overview demonstrates my deep involvement in the strategic and creative aspects of brand management, underscoring my ability to drive innovation and maintain brand integrity across global markets.

Projects

Dartmouth Events & Production

Worthy: Self-Love Branding

Jets Take Flight Motion Package

Crafting a Global Youth Travel Brand

Let's chat

I'm open to discussing all inquires and offers, as well as answer any questions you may have.

Sent! You can expect to hear back from my team within 48hrs.

An error has occurred somewhere and it is not possible to submit the form. Please try again later or contact us via email.

What's it like

Working with me

Access creative leadership strategy, tools and education