Loading
Top

About

Scroll Down
"I have a passion for serving young creatives and social impact organizations. Visual communication is my life, and I'm humbled to be able to do what I love each day."

Before graduating with a BFA in Motion Design from the Savannah College of Art & Design in Savannah, GA, Jo had a job lined up at the Today Show, working for NBC.

Jo Lord won two Emmy Awards while working on projects at CBS in New York. In 2017 he started Equality, an agency for nonprofits and social impact organizations. When he's not traveling, he now splits his time between New York City and Burlington, VT.

“We create amazing Webflow templates for creative people all around the world and help businesses grow. Get your Legend UI kit today and build your perfect website!”
Chris Edwards
Founder of Casper Inc.
Looks Amazing

Mind-blowing Template

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood.

Request a Quote
A

successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.

Awesome Features:
  • Beautifully Designed
  • Huge Pack of Components
  • Smooth Animations
  • Friendly Support

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass.

So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.

Jo Lord's Online Course, coming SOON

50% off Pre-Launch

Our team at Evolve has been working tirelessly to produce a masterclass for up-and-coming creatives. Add your email address at the website below to sign up for the Winning Designer course launch. Entering your email does not commit you to a sale, but it will lock you in for 50% off the initial price! This offer is limited to the first 100 people to sign up using this form.

WinningDesigner.com
Jo Lord is the Chief Creative Officer of Equality.

Services

After having almost two decades of professional design experience, Jo used the foundations of this discipline to build on his love for photography and teaching.

01. Photography

Mostly shooting landscapes, collaborations with brands and adventure photography. See gallery for examples.

02. Design

Specializing in design for screens, including social media, broadcast, web and advertising. Clients include NBC, CBS, A&E Networks and many others.

03. Consultation

As a world-class visual communicator, Jo loves to assist individuals and organizations as they aspire to leave a positive impact on the world.

These services and production booking include a free consultation. Learn more about these services below.

Services
1600+
Projects Completed
300+
Clients
2
Emmy Awards
16+
Professional years of experience
production booking

Let's get started with a free production consultation.

Booking
Booking
View on
Instagram
View on
Instagram
View on
Instagram
View on
Instagram
View on
Instagram
View on
Instagram