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I'm an artist. Simply put, I can paint a compelling picture of what could be, and when I'm done,
you want nothing more than to live in that world we've imagined.
Creating impactful media for tens of millions to experience internationally.

Two-time Emmys® winning designer working alongside international brands shaping culture around the world. Notable collaborations include CBS, Disney, Facebook, Google, NBC Universal, NFL, Twitter and several Hollywood a-list celebrity influencers.

Founder and CCO of Equality Agency. The Executive Director of Revolution Youth (a 501c3 registered nonprofit). Actively serving charitable and educational boards in advisory roles. Eighteen+ years of digital communication experience include multiple management promotions and team leadership achievements, high-profile collaborations and both broadcast and agency award-winning design excellence. 

Additional collaborations include A+E Network's global marketing at MIPCOM, BD (Becton+Dickinson, healthcare), Bravo, Broadway, Citi Bank, Dartmouth College, Fuse, HBO, HGTV, History Channel, Infor, Komen.org, Lifetime, The Marketing Academy, NWSL, New York Jets, Olympics RIO 2016, OnePlanet Ops (silicon valley), People, Showtime, Sports Illustrated, Time Magazine, USA Network, World Science Organization, The White House, and many others.

Film and TV collaborations include The Apprentice, The Blacklist, Decision 2016 (politics), Fast & Furious, The Fate of the Furious F8, Ghostbusters, Inferno, Jason Bourne, Jurassic World, MSNBC, Megyn Kelly, Minions, Mr Robot, Project Runway, SUITS, Saturday Night Live, Split, Star Wars The Force Awakens, Straight Outta Compton, Ted 2, Today Show, The Voice, and many others.

Celebrity, reporter and influencer collaborations include Matt Damon, Portia Doubleday, Jimmy Fallon, Tim Ferriss, Joseph Gordon-Levitt, Gigi Hadid, Adam Levine, Blake Lively, Jennifer Lopez, Rami Malek, Meghan Markle, the Property Brothers, Rachel McAdams, Natalie Morales, Dr Oz, Ryan Reynolds, Tony Robbins, Arnold Schwarzenegger, Blake Shelton, Christian Slater, James Spader, Gwen Stefani, Carrie Underwood, Alicia Vickander, Lindsey Vonn, Pharrell Williams and many others.

More recently taking on highly selective adventure and lifestyle photography contracts, seeking more cultural immersion within foreign countries. Additional roles include being a mentor and social impact advocate.

“We create amazing Webflow templates for creative people all around the world and help businesses grow. Get your Legend UI kit today and build your perfect website!”
Chris Edwards
Founder of Casper Inc.
Looks Amazing

Mind-blowing Template

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood.

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successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.

Awesome Features:
  • Beautifully Designed
  • Huge Pack of Components
  • Smooth Animations
  • Friendly Support

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass.

So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.

by jo lord

50% off Pre-Launch

Our team at Evolve has been working tirelessly to produce a masterclass for up-and-coming creatives. Add your email address at the website below to sign up for the Winning Designer course launch. Entering your email does not commit you to a sale, but it will lock you in for 50% off the initial price! This offer is limited to the first 100 people to sign up.

WinningDesigner.com
Jo Lord is the Chief Creative Officer of Equality.

Services

After having almost two decades of professional design experience, Jo used the foundations of this discipline to build on his love for photography and teaching.

01. Photography

Mostly shooting landscapes, collaborations with brands and adventure photography. See gallery for examples.

02. Design

Specializing in design for screens, including social media, broadcast, web and advertising. Clients include NBC, CBS, A&E Networks and many others.

03. Consultation

As a world-class visual communicator, Jo loves to assist individuals and organizations as they aspire to leave a positive impact on the world.

These services and production booking include a free consultation. Learn more about these services below.

1600+
Projects Completed
300+
Clients
2
Emmy Awards
16+
Professional years of experience
production booking

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