I'm an artist. Simply put, I can paint a compelling picture of what could be, and when I'm done,
you want nothing more than to live in that world we've imagined.
you want nothing more than to live in that world we've imagined.
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Two-time Emmys® winning designer working alongside international brands shaping culture around the world. Notable collaborations include CBS, Disney, Facebook, Google, NBC Universal, NFL, Twitter and several Hollywood a-list celebrity influencers.
Founder and CCO of Equality Agency. The Executive Director of Revolution Youth (a 501c3 registered nonprofit). Actively serving charitable and educational boards in advisory roles. Eighteen+ years of digital communication experience include multiple management promotions and team leadership achievements, high-profile collaborations and both broadcast and agency award-winning design excellence.
Additional collaborations include A+E Network's global marketing at MIPCOM, BD (Becton+Dickinson, healthcare), Bravo, Broadway, Citi Bank, Dartmouth College, Fuse, HBO, HGTV, History Channel, Infor, Komen.org, Lifetime, The Marketing Academy, NWSL, New York Jets, Olympics RIO 2016, OnePlanet Ops (silicon valley), People, Showtime, Sports Illustrated, Time Magazine, USA Network, World Science Organization, The White House, and many others.
Film and TV collaborations include The Apprentice, The Blacklist, Decision 2016 (politics), Fast & Furious, The Fate of the Furious F8, Ghostbusters, Inferno, Jason Bourne, Jurassic World, MSNBC, Megyn Kelly, Minions, Mr Robot, Project Runway, SUITS, Saturday Night Live, Split, Star Wars The Force Awakens, Straight Outta Compton, Ted 2, Today Show, The Voice, and many others.
Celebrity, reporter and influencer collaborations include Matt Damon, Portia Doubleday, Jimmy Fallon, Tim Ferriss, Joseph Gordon-Levitt, Gigi Hadid, Adam Levine, Blake Lively, Jennifer Lopez, Rami Malek, Meghan Markle, the Property Brothers, Rachel McAdams, Natalie Morales, Dr Oz, Ryan Reynolds, Tony Robbins, Arnold Schwarzenegger, Blake Shelton, Christian Slater, James Spader, Gwen Stefani, Carrie Underwood, Alicia Vickander, Lindsey Vonn, Pharrell Williams and many others.
More recently taking on highly selective adventure and lifestyle photography contracts, seeking more cultural immersion within foreign countries. Additional roles include being a mentor and social impact advocate.
Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood.
Request a Quotesuccessful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.
Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass.
So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.
After having almost two decades of professional design experience, Jo used the foundations of this discipline to build on his love for photography and teaching.
These services and production booking include a free consultation. Learn more about these services below.
