Bruins TD Garden Party

For NESN’s “Garden Party” (Dec 2025)—a Bruins homestand campaign celebrating TD Garden’s 30th anniversary—I served as the concept designer, building the event’s identity and full visual system from the ground up. I created the logo and look/feel (type, color, texture, layout rules, and reusable templates) and then carried it across every touchpoint: an updated Bruins show opener, replay wipes, transitions, and game graphics for the full pre/post run, studio monitor packages for NESN sets, and TD Garden venue visuals. I also designed campaign assets for NESN and TD Garden social channels, plus print materials for a watch-party activation at Banners, keeping everything consistent across broadcast, digital, and in-arena screens while moving fast enough for nightly game turnarounds.