Gelatoville Brand Identity
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Glance into the project
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Client
GelatovilleRealized
2023
Gelatoville needed to stand out in NYC’s highly competitive dessert scene, appealing to both locals and tourists with authentic Italian gelato.
Challenges, Approach & Concept
- Challenge: Tight budget, urgent launch timeline, and the need to differentiate from other gelato/café brands in NYC.
- Approach:
- Channeled classic Italian elegance blended with modern minimalism.
- Simplified the naming (Gelatoville NYC) for flexible future expansions.
- Solutions:
- Refined serif “G” logo, bright muted color palette, subtle polka-dot theme.
- Rapid prototyping of brand elements, allowing a 48-hour turnaround for initial brand release.
Process, Tools & Techniques
- Design Tools: Adobe Illustrator/Photoshop for brand identity and marketing collateral.
- Web Development: Created a functional website on Webflow within two weeks.
- Collaboration: Brought in a specialized branding designer for the custom serif “G,” ensuring authenticity in the look and feel.
Final Outputs, Impact & Reflection
- Final Deliverables: Complete brand identity package (logo, color palette, patterns), store signage, and a website.
- Impact: Quick adoption in the market, steady foot traffic post-launch, and a buzz among both local residents and tourists. "Working with Jo and his team was an incredible experience. From the outset, they understood our vision and brought it to life with remarkable creativity and precision. The branding has not only attracted customers but also positioned us as a standout gelato destination." — Gokhan S. CEO Gelatoville
- Reflection: Demonstrated that well-planned, sophisticated branding can generate immediate recognition and customer loyalty, even under tight constraints.
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