OneStream Event Opener

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Two-minute ultra-wide opener that turned OneStream’s 14K LED wall into a kinetic mosaic of data, cityscapes, and brand-driven motion graphics—so good the CEO said it gave him goosebumps.

Glance into the project

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Client

Realized

2025

Partnering with agency Look Listen, I led concepting, storyboards, and animation to elevate basic software screenshots into a cinematic event opener experience, plus a 15-second cut-down for day-two hype.

Challenges, Approach & Concept

Challenge: Showcase complex product pillars on a 120-foot screen without drowning viewers in a rainbow of UI.
Approach: Devised a modular panel grid that slid, snapped, and expanded across the canvas.
Solutions: Assigned specific brand color pairs to each pillar (e.g., AI agents → yellows, quantitative insight → greens) and replaced static grabs with dynamic 2D/3D sequences.
Concept: “Living dashboard” meets superhero trailer—fast zooms, quick cuts, and an electric score.

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Process, Tools & Techniques

Storyboarded in Adobe Illustrator, animated in After Effects with custom expressions; rendered TIFF sequenced frames for quick, pixel-perfect last-minute tweaks as-needed, pushing a maxed-out Mac through 8-hour overnight queues.

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Final Outputs, Impact & Reflection

The opener’s dynamic panel choreography and intentional color system re-framed OneStream as future-ready, driving post-show buzz and setting a new production bar for Splash—proof that even B2B software can make a stadium-sized statement.

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