Luxolo: Vault Wallet Product Photography
Glance into the project
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Client
LuxoloRealized
2024
Project Type: Product Photography
Role: Creative Director & Lead Photographer
Brand Background: Luxolo is a premium cryptocurrency platform based in Portland, Maine, catering to high-net-worth investors.
This cold storage metal card wallet demanded visuals that blend innovation with a nod to Luxolo’s regional roots.
Challenges, Approach & Concept
- Challenge: Convey the wallet’s cutting-edge nature while incorporating Maine’s coastal essence in a cohesive photoshoot.
- Approach:
- Studio shoot featuring water, sand, and metallic textures to evoke both high-tech minimalism and natural elegance.
- Maintained brand consistency with Luxolo’s existing color palette and refined aesthetic.
- Concept: Position the wallet as futuristic, secure, and grounded in the reliable calm of Maine’s environment.
Process, Tools & Techniques
- Photography Setup: Controlled lighting with metallic reflectors; integrated natural elements (e.g., water droplets, sand) to highlight the wallet’s material finish.
- Gear & Software: Canon R5C; professional lighting kit; Adobe Lightroom/Photoshop for post-processing.
- Styling: Carefully arranged metallic surfaces, subdued blues, and sandy neutrals to mirror the brand’s refined but organic vibe.
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Final Outputs, Impact & Reflection
- Final Images: Shots displaying the wallet’s sleek metal form perched in watery reflections and subtle sand textures—balanced to highlight both security and sophistication.
- Impact: These compelling product visuals boosted Luxolo’s marketing campaign, showcasing the Vault Wallet’s premium build and coastal brand heritage.
- Reflection: Confirmed that well-crafted product photography can significantly elevate brand perception, especially when aligning thematic storylines with a product’s core features.
