Luxury Real Estate Rebrand

Spearheaded a four-month rebranding initiative for Lux Residential, a project resulting from the merger of high-end property management and sales companies. Developed a new brand strategy from scratch, including market research, a vibrant visual identity, and a comprehensive deployment across digital and physical platforms. The rebrand aimed to simplify and unify post-merger brands, clarify operations, and create a clear communication strategy.

Key Challenge:
Midway through the design phase, the company name had to be changed, requiring a quick pivot and additional resources. Despite this, the project stayed on track, and team morale was maintained through motivational leadership.