Overview
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Project
Dartmouth Events & Production
Overview
Project Summary
Dartmouth College engaged our team at Equality to design and produce the Dartmouth Next: Great Issues New Perspectives livestream series. This project emerged during the COVID-19 pandemic, necessitating remote engagement for students, faculty, and alumni. Dartmouth envisioned a high-production, TV studio-style lecture series. Partnering with Dark Star Productions, we utilized professional-grade video walls, lighting, and sound to create a compelling remote experience. Over a two-month period, I led my team to execute hundreds of deliverables, from dynamic video openers to on-screen graphics, aligning with Dartmouth’s prestigious brand.
Business Objective
- Specific Business Goals: Increase engagement and maintain a sense of community through a high-quality remote lecture series.
- Alignment with Company Strategy: Enhanced Dartmouth's remote educational offerings and engagement strategies during campus restrictions.
- Importance to Client: Critical for maintaining educational continuity and strengthening long-term relationships with the Dartmouth community.
Challenges
- Specific Challenges: The project required rapid development and deployment, high production quality requirements, and remote collaboration. Additionally, just two weeks before the launch, a major pivot was demanded by a new senior member at Dartmouth, necessitating significant changes to the already completed work.
- Impact on Goals: Required innovative solutions and agile responses to evolving project demands. The last-minute changes necessitated extended work hours and quick adaptation to new directives.
- Constraints: Tight timelines, remote work limitations, and budget constraints.
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Leadership
My Role
- Specific Role: Creative & Design Director
- Responsibilities: Overseeing all visual elements, from conceptualization to live broadcast, ensuring cohesive branding and high production standards. Handling last-minute changes and leading the team through critical shifts in the project.
- Management of Responsibilities: Implemented structured project management and maintained high team morale through incentives and clear communication. Mobilized the team during the critical last-minute changes by extending work hours and offering bonuses and extra vacation days.
- Leadership Titles: Creative Director, Design Director
Team Leadership and Collaboration
- Cross-Functional Team Leadership: Managed a diverse team of designers, motion graphics artists, and technical staff.
- Collaboration Management: Coordinated with Dartmouth’s internal team and Dark Star Productions to ensure seamless execution. Led the team through the last-minute changes, ensuring that everyone was aligned and motivated.
- Strategies for Collaboration: Utilized digital collaboration tools, established clear roles and responsibilities, and maintained open feedback loops. Demonstrated leadership by being the first in and last out, setting an example for the team.
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Solutions
Creative Vision and Strategy
- Formulation of Creative Vision: Developed a visual narrative that combined Dartmouth’s history with modern design techniques.
- Strategic Thinking Process: Balanced innovative digital solutions with traditional academic values to enhance engagement.
- Synthesis of Complex Information: Translated complex creative proposals into executable designs. Adapted quickly to the new directives from Dartmouth’s senior member, ensuring a cohesive and updated visual strategy.
- Key Insights: Leveraged audience preferences for virtual events to tailor the visual experience.
Innovative Methods and Technologies
- Unique Methods/Technologies: Introduced adaptable design templates, advanced motion graphics, and high-end video production techniques.
- Novel Design Principles: Integrated historical footage and contemporary graphics for a visually captivating experience.
- Differentiation: Set a new standard for virtual academic events with exceptional production quality and creative detail.
Hands-On Creative Work
- Direct Contributions: Designed key visual elements, produced motion media, directed on-site shoots, and ensured live graphics integration.
- Specific Tasks: Developed dynamic video openers, lower thirds, overlays, and background animations.
- Approach to Tasks: Maintained a hands-on approach to ensure design fidelity and alignment with the overall vision. Adjusted designs swiftly in response to last-minute changes, demonstrating adaptability and leadership.
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Impact
Measurable Results
- Quantifiable Outcomes: Delivered a multi-season lecture series that exceeded engagement expectations.
- Metrics: Increased viewer engagement rates, positive stakeholder feedback, and subsequent project renewals.
Business Impact
- Connection to Business Goals: Enhanced educational continuity and community engagement.
- Improvements in Business Performance: Strengthened Dartmouth’s reputation for innovation and remote learning.
- Long-Term Benefits: Established a scalable model for high-quality virtual events, fostering a lasting partnership.
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