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I shot Luxolo's Vault Wallet metal cold storage crypto card in my studio.

(DONE) Luxolo: Vault Wallet

Overview

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Project

Vault Wallet Product Photography

Client

Luxolo

Category

Year

2024

Overview

Overview

For Luxolo, the launch of the Vault Wallet—a crypto cold storage metal card wallet—required product photography that not only highlighted the wallet’s robust features but also aligned with the brand’s coastal roots in Portland, Maine. The challenge was to create imagery that resonated with both the futuristic aspect of cryptocurrency and the natural elegance of the Maine coastline.

Leadership

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(DONE) Luxolo: Vault Wallet

Solutions

Creative Vision & Strategy

Although my typical role is CCO at Equality, I love getting my hands dirty in the details. I rolled up my sleeves, and setup this photo shoot in my studio. The goal was to evoke a sense of the future while acknowledging the brand’s geographical essence. To achieve this, I chose a combination of water, sand, and metallic textures as the backdrop for the Vault Wallet. This setup was designed to mirror the interplay between the cutting-edge technology of cryptocurrency and the timeless serenity of the Maine coast.

Execution

The photography session involved intricate setups where the Vault Wallet was positioned against a carefully crafted scene that balanced metallic textures and futuristic lighting with elements of sand and water. This not only accentuated the wallet’s sleek, metallic finish but also infused a dynamic, yet grounded aesthetic that spoke to both innovation and stability. The use of lighting and angles was meticulously managed to ensure that the wallet was depicted as a beacon of security and style.

Preview

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(DONE) Luxolo: Vault Wallet
(DONE) Luxolo: Vault Wallet
(DONE) Luxolo: Vault Wallet

Impact

Outcome

The final images from the session profoundly captured the essence of the Vault Wallet, portraying it as a modern tool for financial security, rooted in the reliability and calm of the Maine coast. These visuals have been instrumental in the product's marketing campaign, significantly enhancing consumer perception and increasing engagement.

Impact

The product photography for Luxolo’s Vault Wallet has set a new standard for how luxury and technology can be merged in visual storytelling. It has not only supported the product in achieving a strong market position but has also reinforced Luxolo’s brand identity as a pioneer in secure, stylish crypto solutions.

As CCO at Equality, I spearheaded Luxolo's rebranding, establishing a strategic brand architecture that enhanced its market positioning and attracted an elite clientele, significantly boosting its presence in the competitive cryptocurrency market.

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Brand Visualized

Vault Wallet Product Photography

In Motion

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