Role and Responsibilities

As the photographer, I was responsible for planning, directing, and executing the photo shoots. My approach combined meticulous attention to detail with creative framing to highlight the unique aspects of Gelatoville.

Creative Vision and Strategy

The creative vision was to blend elegance and authenticity, emphasizing the artisanal quality of the gelato and the inviting atmosphere of the shop. By focusing on both wide-angle shots of the interior and detailed macro shots of the gelato, we aimed to create a comprehensive visual story.

Hands-On Creative Work

I conducted multiple photo sessions, capturing the vibrant interior, the diverse range of flavors, detailed macro shots of the gelato, and the charming outdoor seating area on first avenue. Each photograph was meticulously composed to highlight the luxurious and authentic elements of Gelatoville. The images were then used in various ad campaigns, reinforcing Gelatoville’s brand identity.

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Measurable Results

The photographs were integral to Gelatoville’s ad campaigns, significantly boosting the shop’s visibility and appeal. The stunning visuals attracted a high-end clientele, contributing to increased foot traffic and sales.

Business Impact

The high-quality photographs positioned Gelatoville as the premier authentic Italian gelato shop in NYC. The visual consistency across marketing materials strengthened the brand’s identity and supported its growth and expansion plans.

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